I help omni-channel retailers turn trading performance around, rebuilding product critical paths, pricing architecture, inventory health, and the merchandising teams behind them. Eighteen years experience across Britain's biggest retail names, from ASOS to Boohoo, Debenhams Group. Drapers 30 Under 30.
Diagnose why the numbers are heading the wrong way, then fix it: product critical path, stock age and inventory health, pricing architecture, and promotional mechanics. The playbook that improved one business's year-on-year revenue performance by 41 percentage points in a single year.
Build the machine that keeps trading honest: WSSI and range planning, daily and weekly reporting suites, product and marketing forecasting with BI, and the meeting cadence and coaching that make a merchandising team perform.
Director-level cover and counsel for businesses in transition or between leaders: owning sales, profit, and inventory strategy, hosting executive trade, and partnering with Finance on budgets. Engagements flex from interim cover to a bridge into a permanent seat.
Tom Saliba helps omni-channel retailers do what he has spent eighteen years doing from the inside: turning trading performance into sustainable revenue and margin growth.
That experience was earned in the P&Ls of Britain's most recognisable retail names. He learned the trade at ASOS and River Island, ran Brands & Ivy Park as a Senior Merchandiser at Topshop, and led merchandising for around 45% of Missguided's product revenue. As Merchandise Director at Bonmarché he delivered +18% revenue and +21% margin growth in a single year across 225 stores, ecommerce, and three fulfilment centres. Most recently, as Merchandising Director at Boohoo, Debenhams Group, he improved year-on-year revenue performance by 41 percentage points within a year, turning a steep decline into near-level trading, while building DSGN Studio into an independent brand forecast to reach ~£30m.
The approach is an operator's, not a theorist's. Tom starts where the money is made: the product critical path, the WSSI, stock health, pricing and promotional mechanics. He pairs sharp commercial judgement with genuine people leadership, having coached multiple Heads of Merchandising into senior roles. His grounding in International Business, Finance & Economics at the University of Manchester means he speaks the language of the boardroom as fluently as the language of product. Drapers named him one of the industry's "30 Under 30" in 2015.
He is based in Greater Manchester and flexible to travel. Away from the trade floor he has fifteen international rugby caps for Lebanon and a golf handicap he describes as his retirement plan.
Tom is available for guest lectures, panels, and mentoring on merchandising, omni-channel trading, and building a career in retail, drawing on eighteen years from merchandising assistant to the director's chair.
Whether it's a trading turnaround, a merchandising function that needs rebuilding, interim leadership cover, or a lecture booking, reach out directly.